Pepsi Max is launching a new advertising campaign featuring football starts Messi, Drogba, Henry, Lampard and Fernando Torres in a new body paint campaign. The Africa-theme marketing campaign is due to launch this summer.
Coca-Cola is one of the official sponsors for the 2010 FIFA World Cup in South Africa but Pepsi’s body paint campaign is an attempt to take awareness away from its rivals.
The body paint campaign forms part of the overall Pepsi Max marketing strategy, which includes the latest Pepsi Max TV commercial. This new TV advert filmed in Africa will show the footballers covered in body paint aiming to reveal “their true colours†and showcases the Max players’ talents.
