Interesting From Nielson Ratings
SUMMARY: Understanding shopping and media habits at different ages can help marketers optimize critical assortment, pricing, promotion and advertising decisions by crafting targeted strategies and niche offers that reflect deal propensity, trip frequency, channel predilection, average spend and media usage.
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Greatest Generation: born prior to 1946 (64 + years of age in 2009)
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Boomers: 1946 – 1964 (45 to 63)
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Gen X: 1965 – 1976 (33 to 44)
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Millennials: 1977 – 1994 (15 to 32)
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The Golden Years
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