The total value of its 2010 sponsorships tops $1.2 billion, with brands like Adidas and Visa forking over $350 million each and Sony ponying up $305 million for the honor. Meanwhile, Coca Cola says this is the brand’s largest campaign ever. Can the commercials outdo the 2006Adidas ad?. It captured the World Cup spirit, star power, humor, and futbol skills. It was everything a World Cup ad should be.
One contender for the best ad.